5 Key Considerations to Get the Most Out of Your Data with Digital Analytics Platforms

Most organizations have a ton of data. A Seagate study reported that enterprises’ data collection is increasing by 42.2% annually, but businesses only use 32% of that data. Part of the problem is that this huge quantity of data is usually spread across different parts of your technology stack. That means it might not be readily accessible by your whole organization, and it can be low quality or hard to trust.

So how do you help your teams find, understand, trust, and access your data to maximize ROI and move your business forward? Digital analytics platforms can turn data into valuable insights that teams can use to confidently make business decisions and take action. When evaluating which digital analytics platform is right for you, it’s important to look for capabilities that can set your team up for long-term success.